Evaluating the persuasive nature of commercials

Evaluatingthe persuasive nature of commercials

Name of company

Commercial description

Logical fallacy


“Coca-Cola’s hearty and pure refreshment are enjoyed by more persons, of all ages, at more places, than any other drink.” These advertisements posit that Coca-Cola is consumed by millions of people (famous), and is consequently worthy of purchase.

Often, the reasoning centered on the concept of popularity is accurate, but it is fallacious and inaccurate to buy into an argument that is exclusively based on what everyone else believes in or is doing. It is fallacious to base an advertisement on the belief that a purchase is warranted because that millions of people are consuming Coca-Cola as refreshment (Marietta-Brown, 2011, p. 127).

Toyota Motor Corporation

“The car in front is always a Toyota.” This is a commercial slogan that has been used by Toyota Motor Corporation for decades to imply that their automobiles are dominant and unwavering on the roads enough to justify their “front spot.” (p. 128)

This commercial, as used by Toyota Motor Corporation, is fallacious because it assumes that the “front,” or “pole” position is reserved for their automobiles. Toyota Motor Corporation has a variety of heavy machines with huge engines, but assuming that theirs are the best purchases because of them being in “front” is erroneous (Marietta-Brown, 2011, p. 129).

Unilever Limited

“Because I use it, you should use it too.” This is a typical advertisement slogan utilized by various well-known female figures like singers and actors when advertising skin products manufactured by Unilever (p. 130).

These advertisements institute these prominent women as authorizing figures on Unilever products. Therefore, because a certain celebrity uses a particular Unilever skin product, then you should use it too. This advertisement is fallacious because a celebrity’s’ endorsement alone does not establish a valid argument to purchase a Unilever skin product (Marietta-Brown, 2011).


Marietta-Brown,A. (2011). As seen on TV: Teaching fallacies throughinfomercials. CommunicationTeacher,25(3),127-130.