STARBUCKS OUTLINE 4
Treatmentof Internal Stakeholders
Theinternal relations are exceedingly vital to the performance of theStarbucks Company. According to the Company Factsheet (2008),Starbucks considers its employees as an important asset to thecompany. The company strives in making every employee a partner inits operations through offering different stock options to theemployees. Also, employees in the company are offered health benefitsand different kinds of grants. The Starbucks Company works off asystem of interdependence. The corporate headquarters of theorganization, which is known as the Starbucks Support Center, mirrorsthe critical role played by the management as a support andinformation provider rather than an autocratic decision maker.Furthermore, the organization ensures that it holds close ties withits corporate teams, which assist in the organization maintainingstrong values that contribute immensely to the performance of thecompany (Gulati & Neilson, 2008).
Treatmentof External Stakeholders
Externalstakeholders such as customers and suppliers are very important tothe Starbucks’ performance and this makes the organization view itsrelation with external stakeholders as being of very important(Koehn, 2002). The relationship of the company with its suppliers isconsidered as one of the best in the coffee industry and the companyensures its profitability as well the profitability of the farmers.On the side of customers, the organization ensures that it treats itscustomers with respect and dignity. Furthermore, the company ensuresthe creation of culture of belonging, where every customer is welcome(Starbucks Coffee Company, 2015).
Socialresponsibility is a critical aspect to the organization. In ensuringsocial responsibility, the organization ensures that approximately96% of the company’s purchases are grown through sustainable meansthat improve the livelihood of the farmers and ways that protectnature. Therefore, the products of the company ensure sustainability.The organization has negative externalities towards the environmentsince it produces around 4 billion paper cups annually however, theorganization is working exceedingly hard to recycle the cups(Gunther, 2012).
CompanyFactsheet. (2008, February). Retrieved fromhttp://www.starbucks.com/aboutus/Company_Factsheet.pdf
Gulati,R., H. S., & Neilson, G. (2008). TheBarista Principle –Starbucks and the Rise of Relational Capital.Retrieved fromhttp://www.relationalcapitalgroup.com/downloads/TheBaristaPrinciple.pdf
Gunther,M. (2012). Behavioral Economics at Starbucks.
Koehn,N. F. (2002). HowardSchultz and Starbucks Coffee Company.Harvard Business School.
StarbucksCoffee Company (2015). MissionStatement – Starbucks Coffee Company.